Vaccine Confidence Communication Strategy/Convince USA Initiative, 2020

The CUNY SPH Foundation secures strategic and targeted investments in partnership with private philanthropists, trusted foundations, and forward-thinking partners. The CUNY SPH Foundation’s mission is to advance the achievement its vision and values as New York City’s public school of public health.

In order to prepare for uptake of the COVID-19 vaccine, CHAP joined a multisector consortium, in collaboration with the CUNY SPH Foundation, to create a national communication campaign  designed to build trust in and uptake of COVID-19 vaccines. The COVID-19 New Vaccine Information Communication and Engagement (CONVINCE USA) strategy focused on optimizing public acceptance, countering anticipated propaganda efforts, and addressing of hesitancy among health workers. CHAP’s funding supported the Secretariat of CONVINCE