Vaccine Confidence Communication Strategy/Convince USA Initiative

December 2020
 - December 2021
CUNY Graduate School of Public Health & Health Policy Foundation

The CUNY SPH Foundation secures strategic and targeted investments in partnership with private philanthropists, trusted foundations, and forward-thinking partners. The CUNY SPH Foundation’s mission is to advance the achievement its vision and values as New York City’s public school of public health.

In order to prepare for uptake of the COVID-19 vaccine, CHAP joined a multisector consortium, in collaboration with the CUNY SPH Foundation, to create a national communication campaign  designed to build trust in and uptake of COVID-19 vaccines. The COVID-19 New Vaccine Information Communication and Engagement (CONVINCE USA) strategy focused on optimizing public acceptance, countering anticipated propaganda efforts, and addressing of hesitancy among health workers. CHAP’s funding supported the Secretariat of CONVINCE

Additional Projects

Employer Sponsored Community Health Workers: A Novel Model for Improving Health and Wellbeing Among Low-Income and Minority Populations


Coming Together to Fund a Transformed and Just Maternity Care System


Doulas and Perinatal CHWs in Medicaid: A Learning Series on Leveraging Community-Based Support Services in Medicaid


Birth Equity Catalyst Project


Standards for States to Mobilize Community Health Workers


Strengthening Citywide Data Infrastructure to Benefit Pregnant and Postpartum Women